The more we consume, the more of the planet's resource we absorb, so logically we need to consume less to make the planet last longer.    

As we enter that time of year when the temperatures start to fluctuate and drop, mine can't be the only household which features the annual conflict over heating on as required (me) or heating off until November (my husband). But as we dutifully switch off running taps, recycle food waste and can often be seen scouring vintage fairs, does any of it actually make any difference? Are our efforts just too small to count?  

Outgoing government chief environment scientist Prof Sir Ian Boyd makes some strong arguments in this BBC piece to support the view that heavy consumers need to be nudged into more frugal patterns of behaviour. Nudged by incurring more tax perhaps? That raises a whole lot of other issues around social equality and fairness.  

Even if the way to get there is unclear, what is clear are his conclusions:  something needs to change. And it may as well start with me. That's why initiatives like #Pawprint are so on point.  Akin to a 'Strava for eco living', Pawprint will aim to inform and inspire people with ideas they hadn’t considered or implemented. The #Pawprint team is calling folks to take a look and sign up on www.wearepawprint.com to be among the first to try out this free service. There are also opportunities for investment.  

Having turned off the heating and put on an extra pair of socks, that's exactly what I've done.  Go on, take a look.